Okay. Let’s get back on track with a quick update. Then, who knows? Maybe I’ll start writing more. You never know!
My site went live at the end of March. I think the first download was the night of Sunday, March 24.
After the first 2-3 days, I had about $600 given for the special. By the end of March, I had about $650 total.
In the month of April, I had a total of about $200 donated. So as of this writing on May 1, the special is worth $852.
I like saying it that way. Because however much money is paid for it...that’s what it’s worth. There’s no arguing that point. Maybe later, it will be worth more. But I love that you can’t argue with the facts. And in this case, the facts are very public.
$852. 83 people have chosen to pay for it. And it’s been viewed 221 times. As of May 1, 2013. After 5 weeks.
_____________________
This month will be interesting. Because as of this week, I consider my site to be ready.
The special has been available for the past month. But for the past 5 weeks, you haven’t been able to watch the special for free. You weren’t allowed to watch any of the special unless you paid for it first.
That model may work for an artist who already has a huge body of work, like Louis CK. Anybody paying $5 for a new special of his can feel fairly confident, knowing roughly what to expect. They have a pretty good idea of whether or not they’re going to enjoy it. For most of them, that’s why they ended up there in the first place.
In my case, I’m going to be asking people to watch my special largely on faith. For friends and peers, they have seen my body of work over the past ten years. And so some of them felt comfortable supporting me, and paying for my product before seeing any of it.
But a huge part of this experiment is spreading my comedy to people who have never seen or heard of me before. Unlike Louis or other more-famous comedians, I can’t succeed and survive, unless I build up my audience and my fan base.
And that’s what the first month is for. To figure out the core problems and flaws that my idea had. Within a week or two, I knew something was amiss. I remember having the conversation in my kitchen with someone (I forget their face but remember their insight). They pointed out the obvious: strangers aren’t going to pay me money before they know who I am. It’s a silly idea.
I had a few other minor issues with the site, but that was the biggie. People have to be able to watch before they decide to pay.
____________________
It took longer than I would have liked, but my web guy made the changes, and now that’s the case: “Undone” is available to view, for free, on brysonturner.com . And people can decide - before, during, or after - how much they want to pay for it.
I thought my plan would be to get everyone to watch my special at once. But now, I realize there is a Phase 1 and a Phase 2 to the process.
Phase 1 was releasing the special, and letting friends, family, and peers know about it. I feel like that phase has been a great success, even if at times, I’ve let fear get in the way of telling people about it.
Phase 2 begins now: actively putting bits and pieces of the special into the world, and trying to get strangers to discover it.
Phase 1 was like playing Golden Eye and trying to shoot people with a gun you found. Phase 2 is going to be like setting as many proximity mines as I can, and just waiting for people to run past them and get blown up by them. And don’t feel bad - you either get that reference 100 percent or not at all.
Phase 2 is cutting individual bits from the special into YouTube clips, and posting them online. It’s sending those clips to blogs and websites that deal directly with those topics. So if I have a bit about the Red Sox, that means sending a clip of that specific bit to every sports website, every Boston website, and every Red Sox blog I can find a link to. It means doing the same thing for my bit about NASA, and space, and Neil Armstrong. It means doing the same thing for my bits about New York City.
It means creating memes on Reddit. It means posting the videos on there, and explaining what I’m doing, and why I think this could be a really important thing.
It means thinking outside the box, in terms of how to get the word out about this special. It means cutting together a preview for the movie, showing every clip of me referencing American Literature, and then sending it to every nerdy pro-grammar and pro-English Lit blog I can find.
Most of whom probably aren’t huge fans of “stand-up comedy,” as they know it. So if they find me and enjoy what I do, then I won’t have to split the money they pay for stand-up with the rest of the comedy industry. Instead, I’ll get 100 percent of that new money. Money that never would have been spent in our industry, if it weren’t for me.
____________________
That’s the money that’s going to let me make a living at this. That’s the money that I’m going after. I don’t want to take any money away from another comic. I want to bring money, and attention, and respect, to this art form that wasn’t there before.
Will that happen? I have no idea. The answer has to be probably not. Because it hasn’t happened yet. But nothing happens until it’s happening. So...screw it. I think it can happen. I think I have something of value. My friends seem to agree. But what about the objective people? The people who aren’t rooting for me to succeed?
I have no idea. But Phase 2 is when we start finding out.
I just have to try my best. That’s all I have to do. If I do that, I can live with any result. I’m scared. But I’m also curious. So far, the curiosity has won out. I hope it keeps fighting.
Wish it luck. It’s May 1, 2013.
My site went live at the end of March. I think the first download was the night of Sunday, March 24.
After the first 2-3 days, I had about $600 given for the special. By the end of March, I had about $650 total.
In the month of April, I had a total of about $200 donated. So as of this writing on May 1, the special is worth $852.
I like saying it that way. Because however much money is paid for it...that’s what it’s worth. There’s no arguing that point. Maybe later, it will be worth more. But I love that you can’t argue with the facts. And in this case, the facts are very public.
$852. 83 people have chosen to pay for it. And it’s been viewed 221 times. As of May 1, 2013. After 5 weeks.
_____________________
This month will be interesting. Because as of this week, I consider my site to be ready.
The special has been available for the past month. But for the past 5 weeks, you haven’t been able to watch the special for free. You weren’t allowed to watch any of the special unless you paid for it first.
That model may work for an artist who already has a huge body of work, like Louis CK. Anybody paying $5 for a new special of his can feel fairly confident, knowing roughly what to expect. They have a pretty good idea of whether or not they’re going to enjoy it. For most of them, that’s why they ended up there in the first place.
In my case, I’m going to be asking people to watch my special largely on faith. For friends and peers, they have seen my body of work over the past ten years. And so some of them felt comfortable supporting me, and paying for my product before seeing any of it.
But a huge part of this experiment is spreading my comedy to people who have never seen or heard of me before. Unlike Louis or other more-famous comedians, I can’t succeed and survive, unless I build up my audience and my fan base.
And that’s what the first month is for. To figure out the core problems and flaws that my idea had. Within a week or two, I knew something was amiss. I remember having the conversation in my kitchen with someone (I forget their face but remember their insight). They pointed out the obvious: strangers aren’t going to pay me money before they know who I am. It’s a silly idea.
I had a few other minor issues with the site, but that was the biggie. People have to be able to watch before they decide to pay.
![]() |
| Pictures make it easier to keep reading |
It took longer than I would have liked, but my web guy made the changes, and now that’s the case: “Undone” is available to view, for free, on brysonturner.com . And people can decide - before, during, or after - how much they want to pay for it.
I thought my plan would be to get everyone to watch my special at once. But now, I realize there is a Phase 1 and a Phase 2 to the process.
Phase 1 was releasing the special, and letting friends, family, and peers know about it. I feel like that phase has been a great success, even if at times, I’ve let fear get in the way of telling people about it.
Phase 2 begins now: actively putting bits and pieces of the special into the world, and trying to get strangers to discover it.
Phase 1 was like playing Golden Eye and trying to shoot people with a gun you found. Phase 2 is going to be like setting as many proximity mines as I can, and just waiting for people to run past them and get blown up by them. And don’t feel bad - you either get that reference 100 percent or not at all.
![]() |
| Greatest multi-player game ever? Yeah. FUCK YOU, HALO |
Phase 2 is cutting individual bits from the special into YouTube clips, and posting them online. It’s sending those clips to blogs and websites that deal directly with those topics. So if I have a bit about the Red Sox, that means sending a clip of that specific bit to every sports website, every Boston website, and every Red Sox blog I can find a link to. It means doing the same thing for my bit about NASA, and space, and Neil Armstrong. It means doing the same thing for my bits about New York City.
It means creating memes on Reddit. It means posting the videos on there, and explaining what I’m doing, and why I think this could be a really important thing.
It means thinking outside the box, in terms of how to get the word out about this special. It means cutting together a preview for the movie, showing every clip of me referencing American Literature, and then sending it to every nerdy pro-grammar and pro-English Lit blog I can find.
Most of whom probably aren’t huge fans of “stand-up comedy,” as they know it. So if they find me and enjoy what I do, then I won’t have to split the money they pay for stand-up with the rest of the comedy industry. Instead, I’ll get 100 percent of that new money. Money that never would have been spent in our industry, if it weren’t for me.
____________________
That’s the money that’s going to let me make a living at this. That’s the money that I’m going after. I don’t want to take any money away from another comic. I want to bring money, and attention, and respect, to this art form that wasn’t there before.
Will that happen? I have no idea. The answer has to be probably not. Because it hasn’t happened yet. But nothing happens until it’s happening. So...screw it. I think it can happen. I think I have something of value. My friends seem to agree. But what about the objective people? The people who aren’t rooting for me to succeed?
I have no idea. But Phase 2 is when we start finding out.
I just have to try my best. That’s all I have to do. If I do that, I can live with any result. I’m scared. But I’m also curious. So far, the curiosity has won out. I hope it keeps fighting.
Wish it luck. It’s May 1, 2013.
![]() |
| If you didn’t know I have a lazy eye, congrats on being the last one to the party. |














